Gabrielė Burbienė has taken on the role of leader for the M1 and 'Lietus' radio stations, transitioning from her previous position as the marketing and development head for the '15min group'. This change comes as Martynas Basokas, who previously occupied the leadership role, shifts his focus towards enhancing the financial operations of the broader '15min group' holdings. Burbienė's appointment is seen as a significant move considering the recent changes and developments in the radio sector over the last year and a half, which include rebranding efforts and the successful execution of M1 music awards.

In her inaugural statement, Burbienė expressed her commitment to ensuring that the radio stations resonate louder and connect more intimately with their audience, regardless of location. She emphasized the importance of maintaining leadership in the radio market through creativity and influence while leveraging the synergy of various media operations within the group. Burbienė's vision for the stations highlights her belief that genuine passion drives the best results, a sentiment she feels resonates with both her and her team's approach to the radio landscape.

As a member of multiple boards, including those of 'M1' and 'Ultra Vires', and one of the shareholders of '15min group', Burbienė's leadership is anticipated to significantly impact the future direction of the radio stations under her guidance. Her focus on innovation and growth reflects the changing dynamics of the media industry, and her leadership is expected to harness the team's collective expertise and creative talents to push the boundaries of radio broadcasting.