The Lithuanian Football Federation (LFF) has introduced its new official broadcasting partner, the LNK group. During the announcement event, LFF President Edgaras Stankevičius stated that this partnership will be in effect for the next three years, and matches from the renewed TOP league will be broadcasted on BTV channel, which is part of the LNK group and is the most-watched in Lithuania. Stankevičius expressed optimism regarding the benefits of this collaboration for both sides involved.

The agreement marks a significant step in enhancing the visibility and quality of Lithuanian football broadcasts. Stankevičius emphasized that both parties shared a mutual enthusiasm from the very first meetings, which he believes will translate into a successful partnership over the upcoming years. He revealed that there will be increased investments in broadcast content and quality, indicating that matches will be filmed using eight cameras to ensure a higher production standard.

This move is considered a considerable investment for the LFF, and alongside LNK Group, they aim to create a remarkable viewing experience for fans. Stankevičius remains optimistic that this collaboration will produce innovative content that fans have not yet experienced in Lithuanian football, showcasing the growth of the sport in the region.