Tim Livson, chairman of Moomin World Ltd., revealed details about a planned Moomin-themed amusement park in Rovaniemi, which is expected to offer several significant differences from the existing Moomin World located in Naantali. One of the most notable features of the new park is its year-round operational model, allowing it to welcome visitors not just in the summer months, as is currently the case with Naantali. This change is expected to attract a wider range of visitors throughout the year, enhancing the potential for year-round tourism in the area.

Livson highlighted that the summer audience for the park will primarily be Finnish residents, while the winter months are projected to see a substantial influx of international tourists. He expressed hope that the winter season would not only accommodate local visitors but would also bring in foreign tourists, thus diversifying the park's customer base over the year. The initiative aims to foster growth and investment in Rovaniemi, which is already a well-established winter tourism destination.

The overarching goal for Moomin World Ltd. is to develop a sustainable, all-season amusement experience that can contribute positively to Rovaniemi’s local economy. The company aims to explore further possibilities for expansion and enhance its offerings in the future, ensuring that the park can thrive and attract guests throughout the year. Livson's comments reflect a keen interest in leveraging the unique elements of Rovaniemi and the Moomin brand to create a destination that resonates with both local and international audiences.