In 2025, the banking sector generated the highest number of consumer complaints in Campinas, São Paulo, as revealed by the annual report from the municipal Procon. The document, released on May 17, indicates that banking institutions were the primary source of grievances among consumers, underscoring significant dissatisfaction with their services. This trend raises concerns about consumer protection and the accountability of banking practices in the region.

The report highlights that the primary reason for the complaints was the failure to comply with offers, as outlined in Article 35 of the Brazilian Consumer Protection Code. This issue encompasses various situations, including the non-delivery of products, discrepancies in advertised prices, and unfulfilled promised conditions. In total, there were 4,354 occurrences related to this problem in 2025, suggesting a widespread challenge that consumers face when dealing with service providers in the banking sector.

Additionally, Procon Campinas engaged in 125,717 total atendimentos (service interactions) throughout the year, indicating a high level of consumer activity and engagement. Such figures not only reflect the volume of complaints but also emphasize the ongoing struggle for consumer rights and the need for businesses, especially banks, to reevaluate their policies and practices to better serve their clients. Improving customer satisfaction should be a priority for these organizations to reduce the number of complaints and foster trust among consumers in the marketplace.