The city of Gyeongbuk Gumi, where Kyochon Chicken began, is striving to create a 'K-Chicken Belt' to enhance its culinary tourism profile. This initiative, announced on the 16th, will focus on the area surrounding the original Kyochon location in Songjeong-dong, where a cultural street named 'Kyochon1991 Culture Street' has already been established. The efforts have reportedly led to significant increases in sales and tourist numbers, with the Kyochon Chicken restaurant experiencing over a 40% boost in sales and more than a 100% increase in visitors since the street's development.

The K-Chicken Belt is supported by the Ministry of Agriculture, Food and Rural Affairs in South Korea and aims to promote regions specializing in chicken dishes such as fried chicken, dak galbi, jjimdak, and baeksuk. Each of the selected areas will receive funding between 100 million to 200 million won to create gourmet streets. Gumi's initiative, particularly through its collaboration with Kyochon Chicken, showcases a successful model of local and corporate development, positioning the region as a culinary destination within the larger K-Chicken Belt project.

Mayor Kim Jang-ho emphasized the cultural significance of the Kyochon1991 Culture Street, highlighting its role in representing both the 35-year history of Kyochon and the city’s identity. The city plans to leverage this development alongside other local attractions, including the Geumo Mountain tourist area and the Gumi Ramen Festival, to create a comprehensive gastronomic tourism model that will enhance Gumi's reputation as a culinary hub.