The 35th edition of the National Grape Festival, held in Caxias do Sul, Brazil, from February 19 to March 8, aims to blend tradition with modern innovation. Celebrating the legacy of Italian immigration in the Serra Gaúcha region, this year's festival will introduce new attractions alongside seven days of national concerts at the Multicultural Arena, making it a significant cultural event. The festival's theme, "Fruit of an Immigrant Dream," honors the ethnic groups that contributed to the city’s development, particularly highlighting Italian immigrants.

The organizers anticipate a record turnout of around 500,000 visitors, surpassing the previous edition's participation of over 460,000 attendees. Tickets are already available on the official festival website, demonstrating the community's excitement for the event. Among its many attractions, the festival will debut a free-entry Video Game Museum and the Aurora Planetarium, offering 20-minute free sessions to engage attendees in both historical and contemporary forms of entertainment.

By combining rich cultural heritage with contemporary attractions, the National Grape Festival not only aims to preserve the historical significance of the region but also to attract younger audiences and families, thereby ensuring the vibrancy and relevance of this important cultural festival for future generations. This innovative approach reflects a broader trend in cultural festivals to adapt and evolve while honoring their roots, potentially setting a benchmark for similar events throughout Brazil and beyond.