In a new public initiative led by Aleksandrs Minckovskis, a petition has been started on the platform 'Manabalss.lv' to honor the legacy of Jānis Streičs, one of Latvia's most distinguished film directors and cultural figures, by naming a street in Riga after him. This initiative intends to submit the proposal to the Riga municipality, highlighting the significant contributions Streičs made to Latvian cinema and national identity throughout his career.

Minckovskis emphasizes the importance of Streičs' work, pointing out that films like 'Limuzīns Jāņu nakts krāsā', 'Cilvēka bērns', and 'Likteņdzirnas' have become integral parts of the cultural canon of Latvia, resonating across generations. By establishing a street in Streičs' name, the aim is not only to honor the director's talent but also to preserve his memory within the urban landscape of Riga, thereby educating future generations about his impact.

The initiative suggests either renaming an existing street or designating a new one in Streičs' honor. Additionally, Minckovskis proposes placing a commemorative plaque at the director's former residence, recognizing the historical significance of the location and inviting public appreciation for the rich legacy of Latvian cinema.