Campos do Jordão, a picturesque town known for its European charm and mountain climate, is celebrating Easter from March 2 to April 12 with a special programming aimed at enhancing the local tourism experience. This initiative combines culture, gastronomy, and family-friendly activities, showcasing the town's assets while also appealing to visitors outside of the traditional winter season. The Easter festivities are part of a broader strategy to attract tourists at intermediate periods throughout the year, aiming to establish Campos do Jordão as a year-round destination. During this period, both residents and visitors can enjoy the city, which will be adorned with themed decorations, cultural events, and culinary attractions that exemplify the region's famed hospitality. The proposal not only promises a festive atmosphere but also a revived interest in the town's offerings, projecting a more vibrant community experience.