The municipality of Campos do Jordão, located in the Serra da Mantiqueira, is set to welcome more than 150,000 tourists for the upcoming Carnival celebrations. Known as the highest city in Brazil, Campos do Jordão is a prime winter destination that attracts visitors year-round during key holidays such as Christmas, New Year's Eve, Easter, and Mother's Day. The Carnival period is particularly popular for families seeking a more relaxed celebration amid nature's beauty.

In preparation for this busy season, the city has organized a variety of light and free activities for the public, alongside attractions in its numerous parks and outdoor spaces. Local hotels and restaurants are also gearing up for the festivities, offering specific events such as mask-making workshops for children, samba lessons, and live music performances. These initiatives aim to create an inclusive and enjoyable environment for festival-goers of all ages.

The hospitality sector is optimistic about the upcoming Carnival, with expectations of around 80% occupancy across hotels, hostels, and restaurants according to a union representing the local hospitality industry. This highlights not only the city's appeal as a tourist destination during this festive period but also its capacity to accommodate a significant influx of visitors, contributing to the local economy and the overall Carnival spirit in Brazil.