A survey commissioned by iFood reveals that 67% of customers would reduce their orders if prices rise, while 15% would stop using the platforms altogether.
A recent survey conducted by iFood highlights a significant concern among consumers regarding the increasing costs associated with food delivery services. According to the study, 67% of respondents indicated they would scale back their orders if delivery prices were to increase, with an additional 15% stating they would abandon the platforms entirely. The findings suggest that current delivery fees play a crucial role in consumer decision-making, with acceptable ranges being identified between R$ 4.99 and R$ 8.49. Only a small fraction of 5% would consider paying more than R$ 12 for delivery fees, indicating a strong sensitivity to pricing in the food delivery market.
These insights come at a pivotal time as discussions surrounding the regulation of app-based delivery work are ramping up in the Brazilian Congress. A primary focus of these discussions is the potential implementation of a minimum payment amount for delivery workers, with estimates suggesting a base fee of R$ 10 per delivery plus R$ 2.50 per additional kilometer. This regulatory environment could significantly impact the current business model of delivery platforms like iFood, adding pressure to already sensitive pricing structures.
The results of this survey could serve as a crucial reference point for both lawmakers and delivery platforms as they navigate policy changes and pricing strategies. With consumer preferences heavily swayed by delivery costs, it becomes imperative for these companies to balance operational sustainability with the need for fair pricing. The implications of such decisions will resonate not just with delivery users but with the broader labor market tied to gig economy jobs in Brazil.
