Domino's Pizza has reported a downturn in order volume over the past year, attributing this decline to rising costs and decreased consumer confidence. The price of a large pizza on their website has reached £25.99, forcing the company to raise prices to manage increased labor costs. Despite these challenges, Domino's has implemented promotional strategies like the 'Price Slice' deal, which offers a large pizza for £14, aiming to maintain customer interest amid the price hikes.

Looking ahead, the company expressed optimism for 2026, expecting an improvement propelled by the launch of its new chicken sub-brand. This strategic expansion comes at a time when Domino's operates around 1,400 outlets across the UK and Ireland. Over the past year, the company processed approximately 71.1 million orders, marking a minor drop of 0.9% from the previous year. Although orders fell, the company remains focused on enhancing its product offerings to attract more customers.

In financial terms, Domino's underlying pre-tax profit fell by 15% to £91.2 million. However, system sales, which include both franchised and company-owned locations, saw an increase of 1.5% over the same period. This mixed financial performance highlights the struggles the pizza giant faces in navigating the current economic landscape while also acknowledging potential growth opportunities from new offerings.