A recent survey conducted by Quaest highlights the growing dissatisfaction among restaurant owners in São Paulo and Goiânia towards popular food delivery apps like iFood, 99Food, and Keeta. The study indicates that owners are frustrated with high fees and inadequate support, citing a lack of transparency in the management of these platforms. While these apps are crucial for reaching customers that physical stores might not attract, the financial burdens placed on restaurant owners raise significant concerns about their sustainability and profitability.

The research underscores that restaurant owners are increasingly wary of relying too heavily on a single delivery platform, primarily out of fear of losing control over their sales and customer relationships. The findings show that transactions through delivery apps exceed those made via traditional channels, such as phone orders or WhatsApp. This reliance highlights the essential role that these digital services play in enhancing visibility and accessibility for restaurants, particularly in the competitive food industry.

Overall, the experience shared by these restaurant owners points to broader issues within the food delivery ecosystem in Brazil, where regulatory scrutiny may be needed to ensure fair practices among major players. As restaurant owners call for better support and more reasonable fees, the implications of this dissatisfaction could lead to shifts in how delivery services operate and how restaurants manage their partnerships with these platforms in the future.