A new digital platform named PinkMed has been launched in Santa Catarina, Brazil, with the objective of providing greater transparency and organization within the aesthetics and plastic surgery sector. Officially introduced in March, PinkMed seeks to centralize information for patients looking for health and beauty procedures, making it easier for them to find comprehensive details about the qualifications, registrations, and professional backgrounds of surgeons.

The creation of this platform follows an update in advertising regulations by the Federal Medical Council (CFM), which allows broader dissemination of information, including visual results, provided that they adhere to ethical and educational criteria. This change reflects a need to improve the quality of information available to potential patients, helping them make informed choices regarding their health and aesthetic procedures.

According to the founders, PinkMed aims to transform the vast amount of content shared on social media into structured and verifiable information. This initiative is a response to concerns over misinformation in the plastic surgery field and aims to enhance patient safety and confidence in their choices. By ensuring easy access to reliable data, the platform is poised to significantly impact the decision-making process for individuals considering cosmetic procedures in Santa Catarina.