The Estonian Ornithological Society has launched a campaign to gather photographs of the whinchat, named the bird of the year, from nature photographers and bird watchers. This initiative aims to use these images for educational purposes that enhance public awareness and appreciation of avian species and their habitats. By involving the community in this project, the Society hopes to foster a deeper connection between people and nature.

This call for submissions is particularly relevant as the whinchat, a migratory bird, faces various challenges related to habitat loss and environmental changes. The photographs collected will not only serve as educational tools but may also contribute to conservation efforts by highlighting the birds' beauty and importance in the ecosystem. The Society is keen on showcasing the diverse range of images that can illustrate the whinchat's characteristics, behaviors, and natural environment.

Additionally, this initiative aligns with broader educational objectives to promote environmental stewardship and awareness among Estonians. By fostering collaboration between amateur and professional photographers, the Ornithological Society aims to create a rich visual repository that reflects local biodiversity and encourages sustainable practices among the public. This effort is also a reminder of the responsibility that individuals hold in preserving wildlife for future generations.