The Municipal Development Company of Campinas (Emdec) has launched a traffic educational campaign in collaboration with the State University of Campinas (Unicamp). Over the first week of the campaign, from October 2 to 6, they applied 314 ‘moral’ fines aimed at raising awareness among the university community about traffic laws and safety while also distributing 15,000 informational leaflets. The initiative seeks to enhance road safety and encourage adherence to signage and parking regulations.

The educational phase of the campaign is set to continue until October 13, during which Emdec agents and members of the Campus Residents' Office (SVC) will engage with students and staff to provide guidance. They are utilizing these 'moral' fines not as punitive measures, but as warning reminders that highlight the importance of traffic regulations. This approach reflects a broader strategy of fostering understanding rather than immediate punishment.

From October 16 onwards, however, the tone will shift as traffic agents will begin to enforce the Brazilian Traffic Code (CTB) by monitoring and issuing actual fines for violations. This transition from an educational focus to law enforcement underscores the importance of adhering to traffic rules not just for safety, but also for legal compliance, thus emphasizing a dual approach to traffic management within the university setting.