Mar 6 • 01:56 UTC 🇰🇷 Korea Hankyoreh (KR)

Director Jang Hang-jun of ‘The King’s Affection’ approaching ten million viewers: 'The reaction that the audience comes in as viewers and comes out as citizens was the most impressive'

Director Jang Hang-jun expresses his gratitude and humility as his film ‘The King’s Affection’ approaches ten million viewers, citing audience feedback as deeply meaningful.

As ‘The King’s Affection’ nears the remarkable milestone of ten million viewers, director Jang Hang-jun shared his thoughts on the film's success through a heartfelt response distributed by Showbox, the film's distributor. Jang expressed both joy and caution about the unexpected success, stating that receiving numerous congratulatory messages from viewers has kept him busy replying to well-wishes throughout the day. He humbly remarked on how he never imagined such a scenario would happen and is grateful for the audience's support.

In reflecting on why the film resonated with audiences, Jang highlighted the transformation of the character Danjong, previously seen as weak, into one that showcases growth and determination. He indicated that viewers might have been moved by this representation of a complex individual trying to navigate the challenges of existence. Among the audience's feedback, one particular comment struck him: the reaction that they "came in as viewers and came out as citizens." This profound remark suggests that the film encourages viewers to engage with deeper social issues while appreciating its storytelling.

As Jang prepares his next project, he also mentioned his role as the chairperson for the upcoming Jecheon International Music & Film Festival in September, emphasizing his commitment to contributing to the film industry. He hopes that through his work, audiences can reflect on essential questions regarding their moral values and the meaning of their lives, encouraging deeper contemplation amid the hardships of life. His aspirations for the future underline a blend of creative ambition and social awareness, aiming to leave a lasting impact on viewers beyond entertainment.

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