Mar 5 • 17:52 UTC 🇮🇹 Italy Il Giornale

Vigna (Ferrari): "The launch of Luce in Rome is linked to history. Lamborghini's stop on electric? Everyone has their strategy"

Benedetto Vigna, CEO of Ferrari, discusses the challenges faced by the company due to geopolitical tensions and the upcoming launch of the 'Luce' model during a recent event in Maranello.

Benedetto Vigna, the CEO of Ferrari, recently addressed the media on the challenges the automotive industry has faced over the past five years, including the impacts of the COVID-19 pandemic, chip shortages, and ongoing geopolitical tensions such as the war in Ukraine and the situation in Iran. He underscored that this current climate of uncertainty is not new for Ferrari, but has required the company to adapt its strategies to maintain resilience in a fluctuating market.

During the presentation of a new diagnostic center in partnership with Med-ex and Philips technologies, Vigna highlighted Ferrari's continued commitment to innovation and its business model's sustainability amid these challenges. He reiterated the significance of maintaining a robust business model in the complex geopolitical and macroeconomic landscape while looking forward to the global preview and official launch of the 'Luce' model.

Vigna also touched on the differing strategies within the automotive sector, mentioning Lamborghini's recent decision to halt electric vehicle production. He pointed out that each company has its own approach to navigating the future of the industry, which emphasizes the varying perceptions of market demands and technological advancements among luxury automotive brands.

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