Ferrari is gradually unveiling its first fully electric model, named 'Luce', with the final reveal set for May. The name reflects the design characteristics of the car, which signifies a new chapter in the Italian automaker's history. The preview of the interior took place in San Francisco, done in collaboration with LoveFrom, an exclusive design collective led by renowned designers Jony Ive and Marc Newson who have been working on the car's design for the past five years.

San Francisco was chosen for the reveal due to its status as a global capital of technology and design, representing some of the most innovative styles in user experience and interface. Ferrari emphasizes that the name 'Luce' is more than just a reference to the electric aspect of the vehicle; it embodies a broader vision for the future. In their communications, the company indicates that 'Luce' symbolizes Ferrari's commitment to innovation and sustainability while staying true to its heritage of high-performance vehicles.

As the automotive industry shifts towards electrification, Luce marks Ferrari's significant step into the future of mobility, merging cutting-edge technology with the luxury and performance associated with the brand. This new model is expected to appeal to both traditional Ferrari enthusiasts and a new generation of eco-conscious consumers, showcasing how legacy brands can adapt to changing market demands without losing their identity.