Ferrari unveiled the Luce electric model in San Francisco, showcasing a modern interior design featuring physical buttons, symbolizing a shift in the brand's strategy.
Ferrari recently presented its new electric model, the Luce, in San Francisco, emphasizing its innovative interior architecture and user interface developed in collaboration with the design collective LoveFrom, founded by Sir Jony Ive and Marc Newson. This collaboration has been ongoing for five years, aiming to redefine luxury in the electric vehicle market. The minimalist design aims to simplify the driver experience while maintaining a focus on functionality and aesthetics.
The name "Luce," meaning "light" in Italian, reflects Ferrari's new naming strategy for models that embody significant changes within the brand's offerings. This paradigm shift highlights the approach of viewing electrification not merely as an end goal but as a means to enhance the driving experience and connect more deeply with customers who appreciate the brand's heritage and innovation.
Ultimately, the Ferrari Luce represents a symbolic move towards a more technologically advanced yet user-friendly automotive experience, integrating modern electric vehicle technology with traditional design elements. The inclusion of physical buttons marks a notable return to tactile controls in an increasingly digital world, aiming to resonate with enthusiasts while embracing contemporary needs.
