The ITB Berlin 2026, marking its 60th anniversary, saw a strong Greek presence and significant business agreements amounting to 47 billion euros, highlighting Greece's role in the international tourism industry.
The ITB Berlin 2026, a prominent international tourism fair celebrating its 60th anniversary, successfully showcased Greece's commitment to the tourism sector with a notable participation from the National Tourism Organization and 81 co-exhibitors. This year's event took place amidst challenging international circumstances but nonetheless reaffirmed its significance as a reference point in the global tourism industry. The event was instrumental in fostering business connections and promoting the diverse offerings of Greek tourism.
During the fair, approximately 47 billion euros in business agreements and transactions were reported, showcasing the heightened interest and investment in the Greek tourism market. The National Tourism Organization (EOT) made a significant impact with a national pavilion that included representatives from tourism enterprises, airlines, regional authorities, and municipalities across Greece. This collective effort aimed to highlight Greece's dynamic tourism landscape and its potential in the international arena.
The event also featured a series of high-level meetings conducted by the Deputy Minister of Tourism, Anna Karamanli, who engaged with key industry stakeholders to discuss future collaborations and strategies. The strong representation of Greece at ITB Berlin 2026 not only underscores the resilience of the tourism sector amid global challenges but also signals a proactive approach to promoting Greece as a premier tourist destination.
