Ecuadorian singer and composer Jorge Luis del Hierro, known for his musical career in Ecuador and his connection with the migrant community, is taking a significant step in his professional life beyond music. In early 2026, he and his family debuted a culinary venture named Snack Cup Company in Orlando, USA. This business focuses on providing a variety of desserts and beverages inspired by Ecuadorian flavors, such as ice creams and sweet cups, that cater to the taste of fellow Ecuadorians living abroad.

Del Hierro shared a heartfelt message on social media about the origins and intent of their family business. He emphasized that their products were born from their home kitchen rather than a factory, crafted with love for Ecuadorians who miss a piece of their homeland. His message resonates with many in the Ecuadorian diaspora, holding significant emotional value by evoking memories of childhood and family heritage, as he says, "Each cup carries family, history, and the desire to succeed."

The menu at Snack Cup Company incorporates traditional Ecuadorian sweets and flavors, reflecting the rich culinary heritage of the country. Offerings include ice creams featuring traditional candies, mango with salt and tajín, and other creative takes on beloved local treats. This venture not only supports their artistic endeavors but also strengthens cultural connections for Ecuadorians in the United States, providing a taste of home in a new setting.