Mariano Bonaventura, the owner of Alfajores Jorgito, recounts his journey of establishing a successful alfajor brand under challenging circumstances. After graduating as an accountant and working in a bank, Bonaventura decided to venture into the business world by purchasing a struggling brand and equipment. He invested his own savings and gathered support from family and friends to launch the company, Alfa Pampa, which has now been running for 15 years.

Bonaventura emphasizes the importance of persistence in his journey, recounting nights spent troubleshooting why the alfajores were not meeting taste expectations, despite adhering strictly to recipes. His first piece of advice is simply to ‘do it,’ encouraging aspiring entrepreneurs to take the leap. His networking skills played a crucial role, allowing him to enter significant retail spaces including Open25 in airports and major supermarkets, thereby enhancing visibility for his products.

He underscores the role of strategic partnerships in scaling his business, collaborating with large distributors like Golomax and entities within the regional market. Bonaventura’s insights serve as a motivational guide for other small and medium enterprises in Argentina's competitive food industry, demonstrating that creativity, hard work, and robust connections are pivotal for success in the culinary landscape.