Feb 21 • 19:51 UTC 🇦🇷 Argentina La Nacion (ES)

She left Venezuela with $200, settled in Maryland, and founded a company that excels in Latin pastry

Johanna Fernández, a Venezuelan immigrant, established a successful Latin pastry business called Azúcar Morena in Maryland after arriving in the U.S. with just $200.

Johanna Fernández's journey from Venezuela to Maryland illustrates the challenges and triumphs of immigrant entrepreneurship. With only $200 when she arrived, she worked multiple jobs to support herself and eventually turned her passion for pastry into a thriving business. Her company, Azúcar Morena, specializes in Latin desserts and has become popular among local customers. In addition to selling pastries, Johanna has expanded her business to include courses where she teaches customers how to make her signature treats.

Growing up in Zulia, Venezuela, Johanna developed an early interest in baking, observing her mother bake cakes as a side income. After moving to the U.S., she continued to hone her skills while juggling several jobs. As a single mother, she faced added challenges but persisted in her dreams, leveraging her baking expertise to build her business. Azúcar Morena not only represents her personal success but also highlights the cultural significance of Latin cuisine in the diverse American culinary landscape.

Johanna's story resonates with many aspiring entrepreneurs, particularly in the immigrant community, as it showcases the potential for success through hard work and determination. Her ability to offer both products and educational resources helps to foster a sense of community and preserve culinary traditions, while also contributing to the economy in her new home. As her business grows, Johanna aims to inspire others to follow their passions and create opportunities for themselves in a new country.

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