The article celebrates the 105th anniversary of Folha de S.Paulo by revealing the production process of Folhinha, a children's newspaper supplement. It starts with a brainstorming meeting where the editorial team discusses and refines ideas for the upcoming issue based on criteria such as newsworthiness and engagement for children. The theme for the current issue is journalism, which serves as a foundation for the articles that will be included.

Following the initial meeting, the team moves to the research and writing phases, working collaboratively with various reporters and illustrators to bring their ideas to life. They consider how best to present complex topics in a way that is accessible and interesting for a younger audience. This part of the process emphasizes the importance of engaging storytelling and creativity in journalism that caters specifically to children.

Finally, after drafting and editing, the produced content goes through a final review and layout design before being printed and distributed. The article showcases not just the dedication of the team behind Folhinha but also highlights the importance of educating children through engaging and thoughtful journalism, underlining the role of media in children's development and understanding of the world around them.