Folha de S.Paulo, marking its 105th anniversary, has reached out to 12 prominent personalities from various sectors in Brazil to express their feelings about the newspaper, particularly highlighting attributes or editorial decisions that annoy them. The contributors include a diverse array of individuals such as the Mayor of Rio de Janeiro, political leaders, intellectuals, and directors from the theater community. This engagement aims to provide a broader perspective on how the newspaper is perceived by influential members of society.

Among the guest commentators, Antonio Lavareda, a political scientist, has noted his generally positive relationship with Folha but raised concerns regarding their reporting on government approval ratings. He criticized the way Folha categorizes responses to surveys, warning that their interpretation can obscure the truth about public perception of leadership and policy. This reflects a common tension in media reporting where the presentation of data can significantly influence public understanding.

The initiative by Folha to gather these insights not only celebrates its long-standing legacy but also opens up a dialogue about the role of journalism in shaping public opinion. As it reflects on its 105 years, Folha seems to encourage critical engagement with its content, demonstrating a willingness to consider feedback from its readership and influential figures in Brazilian society.