In celebration of its 105th anniversary, Folha has introduced a new series of vertical videos that provide viewers with an inside look at the newspaper's newsroom operations. These videos aim to educate the public on how the printed edition is crafted and how the homepage is consistently updated with fresh content. They highlight various aspects of the newsroom's daily activities and efforts behind story production.

The series includes episodes that delve into the step-by-step process of constructing the front page, offer insights into the production of the podcast 'Café da Manhã', and explain some of the journalistic jargon commonly used in the industry. This initiative not only serves to enlighten readers about the complexities of news production but also emphasizes the collaborative effort involved in producing each edition.

By engaging viewers with informative content, Folha seeks to strengthen its connection with the audience, inviting them to appreciate the hard work that goes into journalism. Additionally, the publication promotes its subscription services, offering readers access to exclusive articles and the opportunity to download their app for updates, thereby reinforcing its commitment to quality and independent journalism.