Folha, a prominent Brazilian newspaper, is celebrating its 105th anniversary, reflecting on its evolution in a drastically changed world characterized by the rise of social media and the integration of artificial intelligence. As it progresses into the 21st century, the newspaper embraces modern communication methods while remaining committed to its foundational principles of critical and pluralistic reporting. The adaptability shown by Folha is evident, particularly when noting its pioneering role in launching the first real-time news website.

Publisher Luiz Frias remarked that despite the changes in technology and media consumption, Folha has retained its core values of being critical, non-partisan, and diverse in its reporting. The commitment to adopting new technologies like AI highlights Folha's determination to enhance content quality and accuracy, ensuring that it meets the evolving expectations of its audience across multiple platforms, from printed newspapers to digital content like podcasts and live social media streams.

The anniversary celebrations include initiatives designed to engage readers and showcase the newspaper's historical significance in Brazilian journalism. As Folha strives to navigate the complexities of contemporary information dissemination, it underscores the importance of adapting to new forms of storytelling and audience interaction, which could serve as a model for other media outlets facing similar challenges in the digital age.