The article from Folha highlights the swift integration of artificial intelligence (AI) within journalism, particularly focusing on the experiences of the Brazilian newspaper itself. Since the launch of its first website in 1995, Folha has navigated the evolution of technology to enhance its journalistic practices, culminating in the recent incorporation of an AI policy into its writing manual. This change comes in the wake of a global shift where journalists increasingly rely on AI tools to aid in various functions such as transcription, translation, and content generation.

Crucially, the narrative shifts from questioning whether journalists should embrace AI to a recognition that nearly all already do. In developed and emerging markets alike, news organizations have adopted varying degrees of AI policies that dictate their use of these technologies. The article emphasizes that while AI can significantly enhance journalistic tasks by automating processes, it still necessitates human oversight and accountability. It suggests that journalists must navigate these new tools thoughtfully to maintain ethical standards in reporting.

Finally, the discussion extends to the licensing of journalistic content to major AI companies for training and implementation purposes, noting that many organizations have already engaged in such agreements. This phenomenon raises questions about ownership, accountability, and the evolving role of journalists in an increasingly automated world. The implications of this trend may redefine not only how news is produced and consumed but also the broader understanding of journalistic integrity and responsibility in the era of artificial intelligence.