Globo promotes reporter and creates artificial intelligence center to assist journalism
Globo has announced the creation of a new artificial intelligence unit within its journalism sector to enhance news coverage.
On October 19th, Globo, a leading Brazilian broadcaster, announced the establishment of a new division within its journalism department, designated as the 'strategy nucleus.' This initiative is aimed at improving the planning and execution of major news coverage across its national television programs. The nucleus will serve as a central hub for media strategies, streamlining news operations and enhancing efficiency in content creation.
A key feature of the strategy nucleus will be a dedicated team focused on the incorporation of artificial intelligence into journalistic practices. This team will be tasked with developing innovative ways to leverage AI technologies to aid news reporting, thus allowing journalists to better analyze data, curate news stories, and engage audiences. Ben-Hur Correia, a veteran reporter formerly associated with prominent news programs like 'Jornal Nacional' and 'Fantástico,' has been appointed as one of the leaders of this new initiative, signaling Globo's commitment to modernizing its journalistic approach.
The decision to create this nucleus reflects a broader trend in the media industry, where organizations are increasingly adopting technology to meet evolving audience expectations. By integrating AI into its operations, Globo aims to enhance the accuracy and relevance of its news coverage while also preparing its workforce for the future of journalism. This move not only highlights the competitive landscape of media in Brazil but also outlines the potential implications for journalists as they adapt to new technologies in their storytelling efforts.