Elizabeth Benitez, a journalist, highlights that the real challenge in incorporating artificial intelligence (AI) into newsrooms is not the technology itself, but how to practically integrate it within the editorial environment without compromising journalistic identity or public trust. She points out that discussions around AI often focus on tools and technical capabilities; however, the actual dilemma lies in addressing more complex questions regarding which issues should be tackled first, which tasks can be automated, and where clear editorial guidelines should be established.

Benitez notes that newsrooms in Latin America have begun to move past mere technological fascination, transitioning to a more mature phase that emphasizes practical applications of AI in alignment with daily editorial objectives. This evolution signifies a growing understanding among media institutions that successful integration of AI will require strategic planning and a clear framework to explore its capabilities while maintaining journalistic integrity.

One of the significant challenges faced by media organizations was the unorganized and individual use of AI tools by journalists without a structured institutional framework that defines standards and responsibilities. The absence of guidelines meant that any incorporation of AI was often inconsistent and fragmented, highlighting the need for newsrooms to establish coherent protocols to maximize the potential of AI while safeguarding the foundational principles of journalism.