Sérgio Dávila, the editor of Folha, stated that the newspaper embraces a 'critical enthusiasm' for artificial intelligence, acknowledging both the challenges and opportunities presented by this technology. Speaking at the Fronteiras Festival, he emphasized that while AI can relieve journalists of repetitive tasks, it is crucial that human oversight remains in the editorial process, ensuring that all content is reviewed by human eyes. He pointed out the importance of critical judgment in journalism, suggesting that technology should enhance—not replace—the fundamental role of journalists.

Additionally, Dávila warned about the disruptive nature of technological advancements that threaten professional journalism, often resulting in uncredited usage of their work. This situation has led to various legal actions, including Folha's current lawsuit against OpenAI for unfair competition and violation of rights. He highlighted that the legal disputes reflect the broader struggles that traditional media face against tech-driven disruption that can undercut their economic model.

Ultimately, Dávila remains optimistic about journalism's ability to adapt to these technological disruptions, suggesting that the field has historically shown resilience and flexibility. He believes that the changes in how news content is produced and consumed can lead to meaningful transformations in the journalism landscape, allowing it to evolve while staying true to journalistic integrity and responsibility.