The Lisbon Tourism Fair (BTL) is currently ongoing, having started on February 26 and set to run until March 1, bringing together various destinations, operators, and professionals in the tourism sector. The event is known as one of Europe’s significant tourism showcases, and this year’s edition is no exception, with discussions and promotions occurring among various stakeholders in the industry.

Piauí's stand at the fair has garnered particular interest from travel agents and operators, highlighting the state’s unique offerings in culture, nature, and gastronomy. Situated in Pavilion 4 alongside other Brazilian states and close to the Embratur, which is supported by Sebrae Nacional, Piauí's presence is strategically aimed at enhancing visibility and establishing its reputation in the international tourism market. The collaboration at the stand emphasizes a united Brazilian front, promoting diverse tourism options from the country.

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