Telefe launched the Golden Generation season of Big Brother on Monday, marking the 25th anniversary of the reality TV format in Argentina. The show is hosted by Santiago del Moro, and the production team has created a broadcasting scheme that combines traditional airwaves with streaming options to cater to a wider audience.

Viewers can partake in the real-time experience of the Big Brother house through the DGO streaming application, which allows them to watch the contestants 24/7 while they are in isolation. This approach not only garners viewer engagement but also enhances the interactive nature of the reality television experience, attracting both loyal fans and new audiences alike.

With the ongoing changes in media consumption, such hybrid models of broadcasting are significant as they indicate a shift toward more flexible viewing habits, showcasing how traditional formats are adapting to modern technological advances while celebrating their long-standing presence in entertainment.