Telefe is launching a new season of the hit reality show Big Brother, titled 'Golden Generation', starting on February 23. This season revives the competition format that has captivated Argentine audiences, featuring a variety of profiles entering the most famous house in the country. The show will be hosted by Santiago del Moro, who aims to engage viewers through fresh content and diverse contestants.

The opening gala is scheduled for February 23 at 10:15 PM, and viewers in Argentina can watch it on Telefe, while those in Uruguay can tune in via Canal 10. Alongside traditional broadcasting, the production offers a comprehensive digital experience, allowing fans to access multiple viewing options online. This approach reflects the increasing trend of blending conventional TV with streaming services to reach a wider audience.

Big Brother continues to be a significant part of Argentine pop culture, drawing attention through its unique format of social interaction and competition. As the show evolves, it not only showcases entertainment but also highlights societal dynamics as contestants navigate their relationships within the confined environment of the house. The introduction of varied participants this season is expected to attract a broad viewer demographic and stimulate discussions around the themes presented in the show.