Grupo Danec has officially acquired Waykana, a brand well-known in Ecuador for its energizing beverages and guayusa teas. The announcement was made during an event in Quito, where representatives of both companies expressed their excitement about the acquisition and the new opportunities it presents. This strategic move is expected to strengthen Danec's market position and expand its product range, catering to a wider customer base.

The acquisition of Waykana is not just a business expansion; it signifies a commitment to the promotion of guayusa, a traditional Amazonian plant known for its stimulating properties. By integrating Waykana’s operations, Danec aims to capitalize on the growing demand for natural energy products within Ecuador and beyond, reflecting a shift towards healthier beverage choices among consumers.

Furthermore, the deal comes at a time when guayusa's potential was highlighted as a tradable commodity in the Quito Stock Exchange, indicating growing interest in indigenous products. This alignment with market trends could bolster Danec's position as a leader in healthy beverages, enriching its contributions to the local economy and encouraging the use of sustainable resources.