On the morning of Friday, the 13th, Folha hosted a commemorative event at its auditorium in São Paulo to celebrate its 105th anniversary. The gathering featured a diverse array of voices, with an emphasis on the importance of freedom of expression. Attendees included 89 collaborators in person, supplemented by another 10 who joined via online streaming. This event marked the fourth of its kind in the newspaper's history, following similar celebrations in 1979, 1981, and 1998.

Sérgio Dávila, the editorial director of Folha, addressed the crowd, recalling a longtime motto from Otavio Frias Filho, a former editor. He emphasized the newspaper's commitment to fostering a platform for various perspectives, underlining the crucial role that diverse voices play in media today. The event included a discussion session, allowing attendees to engage with the leadership about the challenges and successes the newspaper has faced over the decades.

Overall, the celebration was not only a look back at the rich history and evolution of Folha but also a reaffirmation of its mission to uphold press freedom and embrace diversity in journalism. The gathering served as a reminder of the integral role that media plays in shaping public discourse, especially in contemporary Brazil, where freedom of expression is often tested.