A recent study reveals that over half of French people consume fresh fruits and vegetables daily, with notable increases in purchases of certain types such as mangoes and sweet potatoes.
A study published by Interfel indicates that just over half of the French population consumes fresh fruits and vegetables every day. The report highlights a 3% increase in purchase volumes for 2025 compared to the previous year. This increase also reflects the ongoing consumer trends towards healthier eating habits, particularly among younger demographics who are increasingly prioritizing fresh produce in their diets.
Certain fruits and vegetables have been particularly successful in capturing the interest of consumers, such as mangoes, sweet potatoes, and cucumbers. Meanwhile, winter vegetables like leeks and cauliflower are facing challenges, as major retailers are encouraging more consumption amid slow-moving stock. This juxtaposition illustrates the fluctuating dynamics within the fresh produce market in France, where consumer preferences can significantly impact sales and stock levels.
The report also notes a 5% increase in spending on fresh produce due to not only increased consumption but also higher average prices, which have risen by about 2%. This economic factor complicates the landscape for consumers, as while they are buying more, they are also paying more for their groceries, raising questions about the accessibility of fresh produce for different income levels in France.
