French consumers have shown a growing appetite for poultry, with a consumption increase of 3.3% last year compared to 2024, according to recent figures from the interprofessional association Anvol. This surge in consumption has resulted in increased imports, with 50% of the consumed chicken now being imported, reflecting a greater demand than domestic producers can satisfy. Due to challenges posed by avian influenza, domestic poultry production only rose by 1.7%, which is insufficient to meet rising consumer demand.

The recent rise in poultry consumption is attributed to factors including a boom in the restaurant industry and the popularity of processed poultry products. The data reveals that, despite attempts to boost domestic production, the poultry sector remains significantly affected by avian influenza, which has hampered growth and resulted in a limited supply of locally produced chicken to match consumer demand.

The implications of these trends are significant for the French agricultural sector and food supply chain, as increasing reliance on imports raises concerns about food security and the impact on local farmers. The situation highlights the need for improved management of poultry health and production practices to ensure that domestic supply can meet consumer demand, potentially influencing pricing and availability in the market.