Rimi, a well-known retail chain in Estonia, has issued a warning regarding a new scam that has emerged on social media, specifically on Facebook. This scam mirrors previous incidents involving retail companies, where fraudsters set up fake campaigns to deceive users into providing illicit monetary payments and personal information.

The malicious actors in this scenario are using Rimi's brand unlawfully to gain the trust of unsuspecting individuals, leading to potential identity theft or financial loss. The rise of such scams highlights the persistent threat that social media platforms can pose to consumers, particularly in the context of increasing online shopping and digital interactions, where personal data is frequently at risk.

In response, Rimi encourages its customers to be vigilant and cautious when encountering offers that seem too good to be true, reminding them to verify the authenticity of any online promotions or communications. This incident serves as a reminder of the critical need for users to remain informed and cautious while navigating social media, especially as fraud tactics evolve and diversify.