The beauty sector in Brazil has experienced a significant boom, with over 235,000 new businesses established in 2025, encompassing hair salons, beauty clinics, and barbershops. This growth has not only contributed to increased employment opportunities but also reflects a burgeoning entrepreneurial spirit among individuals entering the field. The article sheds light on personal stories, like that of hairdresser Genes Black, who transitioned to the beauty industry amid challenges, illustrating how entrepreneurship can provide viable alternatives for those from disadvantaged backgrounds.

Genes, having left his nursing studies, found himself drawn to hairdressing out of necessity. In his narrative, he describes the difficulties faced by people in marginalized communities, emphasizing the barriers to traditional employment, like unpaid internships. Despite these challenges, he successfully opened a microenterprise in Itapecerica da Serra, São Paulo, showcasing the resilience and drive of aspiring entrepreneurs. His experience underscores the ongoing struggle of managing a business and navigating the complexities of entrepreneurship, yet he views it as one of the best decisions he has ever made.

The growth of the beauty sector is indicative of broader economic trends in Brazil, where entrepreneurship has become a crucial avenue for individuals seeking financial stability and fulfillment. As more people like Genes enter the beauty industry, they not only contribute to local economies but also inspire others to pursue their own entrepreneurial aspirations. This surge in new businesses could have lasting implications for job creation and the overall economic landscape in Brazil, marking a noteworthy shift towards self-employment and innovative ventures across the nation.