A study conducted by Sebrae revealed that micro and small enterprises were responsible for creating 80% of job opportunities in Brazil as of 2025. These businesses have increasingly become fundamental to the Brazilian economy by providing substantial employment, particularly in a changing labor market that emphasizes the importance of small businesses. One illustrative example is Priscilla Boa Hora de Morais Vargas, who started a factory after initially launching her business while being a mother, showcasing the entrepreneurial spirit that characterizes many small business owners in the country.

Priscilla transitioned her business from a small venture at the beach into a full-fledged factory, demonstrating the growth potential that micro and small enterprises possess. As her business expanded, so did her workforce, growing from four to twenty employees. This not only highlights individual success stories but also reflects a larger trend of job creation through small businesses in Brazil, which effectively cater to local needs and empower community economies.

The research emphasizes that micro and small entrepreneurs are the primary drivers of formal job growth, hiring employees with signed contracts. This trend indicates a shift towards securing employment that provides stability and benefits, contrasting with informal job markets that have been prevalent in Brazil. The implications of this research are significant for policymakers; fostering a conducive environment for small businesses could lead to even greater economic growth and job creation in the future.