The beauty market in Brazil is experiencing significant expansion, prompting Senac MS to open registrations for a higher education course in Technology in Aesthetics and Cosmetology. This course is designed to equip students with the necessary skills to thrive in an industry expected to generate billions in revenue in the coming years. As reported by Sebrae, a staggering 94% of professionals in this field operate as Individual Micro Entrepreneurs (MEIs), highlighting the accessibility of this market for those looking to start their own business or work independently.

The beauty and personal care segment is projected to continue its growth trajectory, with expectations to reach R$ 140 billion by the end of 2026. This growth will be fostered by the introduction of advanced procedures and an increase in new clinics. The sector offers a variety of career opportunities offering potential for professionals looking to reenter the workforce, switch careers, or find new avenues of employment.

In this evolving sector, attributes such as experience, relationship-building, and trust are increasingly becoming essential differentiators. As such, this higher education program not only caters to those seeking specific technical skills but also emphasizes the importance of interpersonal skills in building a successful career in aesthetics and cosmetology.