The Toyota Yaris, once the best-selling car in Argentina, has seen a price increase of 1.9% amid changes in the market. Although it led sales last year, it has recently been overtaken by the Toyota Hilux, claiming second place in overall sales. In January, the Yaris recorded 1,381 registrations, dropping to the 12th best-selling model compared to 2,029 registrations in January of the previous year, based on data from the Association of Automotive Dealers of the Republic of Argentina (Acara).

In an attempt to reclaim its position in the market, Toyota implemented a more substantial price increase of 5.6% across its Yaris lineup. This rise not only reflects a response to market dynamics but also the ongoing trends in the automotive industry regarding supply chain and demand issues. The shifting sales figures indicate a competitive market landscape, where consumers are becoming increasingly price-sensitive amidst economic fluctuations.

The implications of these price adjustments are significant for both Toyota and the wider automotive market in Argentina. As the Yaris adjusts its pricing strategy, it may impact the purchasing decisions of consumers who are navigating their own economic realities. The increased competition from models like the Hilux suggests an ongoing battle for dominance within a strained economy, where automakers must innovate and effectively market their vehicles to remain relevant and sought after by buyers, especially in the subcompact segment where price sensitivity is notable.