Karol Nawrocki made headlines by wearing Nowrocky apparel during a gathering with athletes at the Olympic village in Italy. Reports revealed that the clothing worn by Nawrocki, including items presented by the president, is marked with an 'R' in a circle, indicating trademark registration and protection. However, it was reported that the Nowrocky brand has not yet been officially registered, raising concerns about the legality of using such branding.

The situation surrounding Nowrocky intensified when it was noted that despite the apparent trademark symbol, the official registration was still pending, as highlighted by the Gdańsk newspaper Gazeta Wyborcza. Nina Nawrocka, the president's sister, has submitted a registration application, but the process has yet to be completed. This uncertainty has consequences in the commercial and legal arenas, especially with the potential for misleading consumers regarding the brand's status.

The legal implications are significant, as the Polish Industrial Property Law is very clear about trademarks. Article 308 states that using a designation that might create a false impression of protection is prohibited. This has led to scrutiny of the Nowrocky brand and its public representation, emphasizing the importance of adhering to trademark laws when promoting or displaying brand names, particularly in high-profile contexts like the Olympics.