Karol Nawrocki traveled to Italy to support Polish athletes competing for medals during the Winter Olympics. However, his appearance in sportswear featuring the brand 'NowRocky,' which connects to his boxing background, has sparked controversy. This isn’t the first instance of Nawrocki wearing this brand; he has previously showcased 'NowRocky' attire at events such as the Ski Jumping World Cup in Zakopane and during gym training sessions.

The brand 'NowRocky' has been actively using Nawrocki's image to promote its products, and this has raised ethical questions regarding the appropriateness of a political figure endorsing a commercial brand. Images of Nawrocki wearing the brand along with Polish athletes surfaced on social media quickly, only to disappear the following day, suggesting a reaction to the backlash. The incident reflects ongoing discussions in Poland regarding the blurred lines between politics and commerce, especially concerning public figures and their endorsements.

On February 10, the brand released a statement addressing issues with their website, which coincided with the negative attention from the media. This scenario highlights the challenges and responsibilities political figures face when involved in commercial ventures, especially when they are in the public eye during significant national representations like the Olympics, raising questions about their motives and the impact on their public perception.