On February 6, President Karol Nawrocki attended the opening ceremony of the XXV Winter Olympics in Milan, where he wore an outfit featuring the logo of the Nowrocky company. The clothing choice sparked controversy, which led to responses from both the Nowrocky company and the president's spokesperson, Rafał Leśkiewicz. Following the ceremony, Nawrocki supported Polish athletes in the figure skating team competition and later visited the Olympic village to engage with Polish representatives.

During his time in Italy, Nawrocki also held discussions with Kirsty Coventry, the chairperson of the International Olympic Committee, regarding the organization of the Olympic Games in Poland. This visit demonstrates Poland's commitment to participating and potentially hosting international sporting events. Notably, the diplomatic talks included a meeting with Italian Prime Minister Giorgia Meloni, focusing on bilateral relations and partnership opportunities between Poland and Italy.

The controversy surrounding the president's outfit raises important questions about branding and representation in sports diplomacy. The backlash from wearing corporate logos may affect public perceptions and the appropriateness of such attire in official capacities, especially when engaging in international events. Both sides must navigate this issue carefully to maintain a professional image while promoting national pride and support for athletes.