The environmental campaign "Give Tires a Second Life" allows legal entities in Latvia to dispose of used passenger vehicle tires for free. The initiative is organized by the waste management company AS "AJ Power Recycling" and will run from February 25 to March 10 at the SIA "3R" waste management complex located on Atlasa Street in Riga. To participate, companies need to fill out an electronic application and schedule a specific time for the disposal on the campaign's website. Each legal entity is allowed to dispose of up to 500 used passenger vehicle tires, but tires from trucks, agricultural machinery, and industrial equipment will not be accepted.

Participants are reminded that the tires must not be mounted on metal rims, should be clean, and free of any debris such as leaves, soil, plastic, or other materials. It is imperative for participants to review the campaign rules, which will be sent to the email address specified in the application upon approval. This initiative reflects a growing eco-awareness in Latvia, promoting recycling and responsible waste disposal practices among businesses.

Overall, the campaign aims to facilitate the recycling process of used tires and raise environmental consciousness among legal entities in the country. By providing an accessible method for tire disposal, the program not only aids in proper waste management but also calls for compliance with specific cleanliness and preparation standards to ensure sustainability in recycling efforts.