Brazilian television network Globo is set to revive one of its beloved segments from the show Altas Horas, titled "Com Quem Pareço?" or "Who Do I Look Like?" which allows ordinary viewers to express which celebrities they are commonly mistaken for. The segment is expected to return later this year under the guidance of host Serginho Groisman, who has been synonymous with the show for years.

The innovative twist for this revival is the incorporation of artificial intelligence, which will analyze the viewers' appearances and provide comparisons with various artists and celebrities. This development aims not only to enhance viewer engagement but also to modernize the format, making it intersect with today's digital trends. By employing AI, Globo is looking to offer a unique and personalized experience for the audience, reminiscent of the original segment but with a contemporary flair.

The decision to bring back this classic format highlights Globo's strategy of tapping into nostalgia while adapting to technological advancements in broadcasting. Given the popularity of the original segment, its return is likely to attract a positive response, fostering a deeper connection between the audience and the program. The integration of AI features could spark discussions on the role of technology in entertainment, as well as open avenues for other shows to explore similar interactive formats.