Feb 19 • 14:00 UTC 🇱🇹 Lithuania Lrytas

"Maximose" – an exceptional product: shopping bags decorated with Algis Kriščiūnas's drawings carry a social message

Algis Kriščiūnas’s artwork is featured on reusable shopping bags sold by the Lithuanian supermarket chain Maxima, with profits benefiting SOS Children's Villages Lithuania to support youth development.

Lithuanian artist Algis Kriščiūnas has launched a unique initiative by decorating reusable shopping bags with his inspiring artwork and donating the proceeds to SOS Children's Villages Lithuania. His encouraging message for the youth emphasizes the importance of knowing one's goals, valuing supportive relationships, and maintaining patience and gratitude throughout their journey toward achieving their aspirations. This art piece embodies not only creativity but also the commitment to social responsibility.

Maxima, the Lithuanian supermarket chain, is responsible for the production and sale of these bags, aligning with their corporate social responsibility initiatives that prioritize the health and education of the younger generation. The total profits from these bags will directly contribute to SOS Children's Villages Lithuania, enabling the organization to provide professional support to the children they care for, helping them overcome challenges and believe in their abilities.

This collaboration highlights a deep commitment to social welfare and the empowerment of youth in the community. It also showcases how businesses can effectively participate in social initiatives, linking art with practical help for vulnerable groups, which sets a precedent for similar future collaborations within the region.

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