On October 19, 2024, Folha, a prominent Brazilian newspaper, relaunched its campaign to advocate for clean energy as part of its 105-year anniversary celebrations. The campaign emphasizes the slogan 'A newspaper in defense of clean energy,' which will appear prominently on the front page of its print edition and the main page of its website, replacing the longstanding slogan 'A newspaper at the service of Brazil.' The renewal reflects the newspaper's commitment to addressing vital issues facing the planet, particularly the transition from fossil fuels to renewable energy sources.

Sérgio Dávila, Folha's Editorial Director, highlights that the push for clean energy transcends economic concerns; it is critical for the survival of human beings and the planet. This initiative comes in light of increasing discussions around energy demands, especially as the need for energy continues to rise with the expansion of data centers powered by artificial intelligence and social media companies. The notion that clean energy is a necessity, rather than a luxury, is becoming increasingly evident in Brazil and beyond.

Furthermore, the country is grappling with challenges such as energy curtailment, which refers to the reduction of energy produced by solar power plants due to excess generation relative to demand. As this new campaign unfolds, the newspaper aims to contribute significantly to the dialogue around sustainable energy practices, spurring public awareness and policy changes necessary to create a cleaner energy future for Brazil. Folha’s ongoing commitment to such dialogues speaks to its role as a vital player in the promotion of environmental sustainability in the region.